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This Is a Generic Brand Video

At Bighouse, we don’t often use stock video footage, but these guys prove that you can create a pretty powerful (if completely ironic) message by doing so.

The video is actually a visual take on a poem by McSweeney’s Kendra Eash. The poem is an understated and ironic statement about the cliches employed by brands in their endless, shallow attempts to appeal to every consumer. To win us over on an emotional level, regardless of how baseless the connections may be. It’s powerful.

The video punctuates the poem by quite flawlessly bringing it to life.

With her poem, Eash demonstrates the power of the word. The video reminds us that sometimes it takes a video to get people to listen to poetry.

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