West High Yield
Goal: Create a video for investors that breaks the mold, entertains and is humorous

West High Yield is at the forefront of a sea change in technology with its massive Record Ridge magnesium deposit. Being the lightest and greenest of minerals mined on earth, magnesium has applications in aerospace, automotive, construction, health and energy… all that is required is a large deposit of easily accessible, high quality magnesium, such as Record Ridge¬†. West High Yield’s CEO wanted a video he could show to potential investors that would stand apart from the typical “mining” video, one with a sense of humour and a lot of information. For the “What do you know about Magnesium?” video, we created Joe, who takes us on a journey through the many amazing uses of magnesium.