To the Heart of Peru
Goal: Tell a story of corporate social responsibility without the cliches.

Exploration company Peruvian Precious Metals is working hard to build trust with the remote community it neighbors in Peru. The company recently accompanied 12 young adults to the remote village of Callanquitas to deliver gifts to the families of the community, and to volunteer their time helping to build a water canal that will improve the community’s drinking water. PPX tasked Bighouse Productions with telling the story in a raw and honest way that would eschew the cliches so often used in CSR videos.